An initiative by Kotak Life
To spread awareness about the importance of financialpreparedness in the fight against critical illnesses
HAULA BADHAO
with the Kotak Life Critical Illness Rider
#HauslaBadhegaCriticalIllnessHarega
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Incidents of critical illnesses are rising at an alarming rate.
1 in 4 Deaths*in India is caused by cardiovascular disease.
1 in 9 Indians*are likely to develop cancer in their lifetime.

A critical illness impacts everything; health, savings, earning capabilities, goals, and most importantly, the hausla to carry on with life.Unfortunately, most people realise this only when a critical illness strikes and they end up facing the situation unprepared. Data shows that 59%* of Indians end up borrowing or selling assets to pay for critical illness treatment.Financial preparation such as having a Critical Illness Rider along with your life insurance plan can become your shield and give you the hausla to fight against critical illnesses.Let's support the cause by spreading awareness for our families, friends and everyone around us.